A dedicated IP address ensures that you will have a unique numeric identifier on the Internet and that it shall not be shared with other people's websites or applications as it happens with a shared hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is needed if you have an electronic store and you want to accept online payments or in case you have a login form and you would like the data which users submit to be encrypted. A dedicated IP address could also be used for other applications, such as a VoIP server, for instance. Moreover, it shall supply more credibility and security to your sites, since a network flood to a shared IP won't have any effect on your dedicated IP. If you host your websites with our company and you have your own hosting server, you shall be able to get one or a number of dedicated IP addresses with simply a couple of clicks and to use them just in case you cannot use the IP included with the server.